01 / SPRAY
Lose the trace.
Neutralises the scent another pet leaves behind on clothes.
Pet evidence control
Because some cuddles should stay a secret. A pet-care line designed to erase the evidence before you walk through the front door.
The commercial.
A very serious solution to a very unserious problem.
You can explain the hair.
The smell is harder.
Cuddelete removes the visible evidence and neutralises the scent of another pet, so your own best friend never has to know.
Pet hair tracesGone.
Lingering scentGone.
Awkward questionsAvoided.
Erase the evidence.
One fictional range. Three suspiciously useful promises.
02 / CLEAN
Lose the hair.
Because the golden strand on a dark shirt is rarely helping your case.
03 / RETURN
Walk in innocent.
Go home looking, smelling and acting like nothing happened.
One small problem
Cuddelete doesn’t exist.
Your product does.
Cuddelete is a fictional product concept and commercial created by Aris Basias. From the initial idea to the final film, the project was built from scratch as a complete visual story.
If you have a real product, let’s find the idea that makes people want to watch.